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‘Make In India’ Call Gets Smart Response from Abroad

Make in India has been the NDA government’s flagship campaign to boost manufacturing in India. In a mega launch ceremony, Indian Prime Minister Narendra Modi threw open the doors of the Indian manufacturing sector to foreign investors with a promise to enhance the ease of doing business in the country. The Government’s vision to craft out a manufacturing hub in the nation is the first step to enhancing the contribution of the manufacturing sector towards the GDP. Twentyfive key sectors were marked out as priority sectors and foreign investors have been promised all assistance and information required to set up businesses in India.

The Prime Minister followed up on the Make in India campaign with a series of labour reforms that were long overdue. The response to Make in India call has been quite promising, domestic as well as foreign, although it’s not time yet to see the impact of these reforms. Tying it up with Digital India and the expansion targets of the economy, the Government is certainly working on what seems to be a comprehensive plan to rope in foreign investments to boost the economy and growth.

Make in India to strengthen India-Oman ties

The President of India, Pranab Mukherjee, extended an invitation to all the private and public sector companies of Oman to set up manufacturing units in India and enter into close ties with the 25 priority sectors. The hope of lucrative returns and the plethora of opportunities for investment in the country were the highlights of President Mukherjee’s message to Dr. Ali Bin Masoud Al Sunaidy, Commerce and Industry Minister of the Sultanate of Oman. Dr. Masoud Al Sunaidy called on the President at the Rashtrapati Bhawan on Monday. “Bilateral trade between India and Oman has increased from USD 4.6 billion in 2012-13 to USD 5.77 billion in 2013-14. However, trade remains much below its potential and both sides need to bring it to a higher level commensurate with the depth of the bilateral relationship,” President Mukherjee told the visiting Omani Minister.

The soon to be held seventh joint commission meeting between India and Oman is likely to provide both the nations a perfect platform to strengthen trade ties and for investors from Oman to explore investment opportunities in our country. The Omani Minister welcomed the Indian President’s suggestions and expressed the hope that the two countries could further strengthen traditional ties in the years to come with more companies deciding to manufacture in India.

Fiat plans for ‘Make in India’

Modi’s call to Make in India has had things moving in the automobile sector. Fiat Chrysler Automobiles has come up with a plan to manufacture a range of C-segment Jeep brand premium sports utility vehicles in India and export these SUVs to countries such as Australia, South Africa, and the United Kingdom. This manufacturing (export) unit is likely to be up and running within two years and shall bring in an investment of about INR 1,500-2,500 cr. The project has been called M6 or 556 and will see the production of the first SUVs in the country. Fiat Chrysler has hitherto been sustaining losses due to low sales numbers in their Indian operations and the exports are likely to reverse this trend. A formal announcement is still awaited, though.

he Fiat-Chrysler merger has enabled the company to look at various new investment options and the automobile manufacturing sector of India looks rather promising. Fiat is likely to produce the new Jeep line at its Ranjangaon plant in Maharashtra. Almost 20,000 such C-segment SUVs are likely to be produced every year and they will be priced between INR 20 and 25 lakh in domestic markets.

Defence boost to Indian manufacturers

In a major boost to the Indian defence manufacturing sector, the Indian Government has cleared INR 80,000 cr worth of defence deals including the construction of six submarines. On October 26 last, the Defence Acquisition Council (DAC) approved the manufacturing of these diesel-electric submarines in a single domestic shipyard. The entire project is likely to cost the Government INR 50,000 crore. Defense manufacturing is one of the core sectors identified by the Make In India campaign. This acquisition is also likely to boost the morale of the Indian Navy which has been hurt due to a series of accidents over the past year.

Sweden praises ‘Make In India’

The NDA Government’s Make In India campaign has become the key highlight at the Sweden India Nobel Memorial Week which is currently being held across 10 different Indian cities – Ahmedabad, Bangalore, Chennai, Delhi, Guwahati, Hyderabad, Indore, Kolkata, Mumbai and Pune.

This is the eighth such memorial week being held by the Swedish Embassy in India. Swedish companies such as Tetrapak, Scania, Ericsson, and Volvo India have committed to successfully participating in Make in India and strengthening their decade old relationship with the Indian manufacturing sector. The Swedish Ambassador, H E Harald Sandberg praised Modi’s initiative to boost the manufacturing, automobile, infrastructure and other sectors of the Indian economy drawing upon the traditional strengths of the country. The Sweden India Nobel Memorial Week is being held between October 26 and November 1 and apart from the campaign is also focusing on Nobel Peace Laureate Kailash Satyarthi.

Healthcare through ‘Make in India’

Make in India is not only for foreign investors, says Modi. The Indian healthcare industry must utilize the full potential of India’s burgeoning manufacturing industry and produce world class medical devices indigenously. This will bring quality healthcare to the doorstep of the poor masses of the nation, he said at the inaugural ceremony of the HN Reliance Foundation Hospital in Mumbai. Want of affordable primary healthcare is of primary importance in a populous country like India, said the PM. The only means to achieving this end is by cutting costs and manufacturing in domestic units. With the help of technology and Digital India, the quality standards of such products can be raised as well.

MAKE IN INDIA

Sectors in focus

For the Make in India campaign, the government of India has identified 25 priority sectors that shall be promoted adequately. These are the sectors where likelihood of FDI (foreign direct investment) is the highest and investment shall be promoted by the government of India.On the campaign launch, the Prime Minister Mr. Modi said that the development of these sectors would ensure that the world shall readily come to Asia, particularly to India where the availability of both democratic conditions and manufacturing superiority made it the best destinations, especially when combined with the effective governance intended by his administration.

Automobiles	Food Processing	Renewable Energy
Automobile Components	IT and BPM	Roads and highways
Aviation	Leather	Space
Biotechnology	Media and Entertainment	Textiles and garments
Chemicals	Mining	Thermal Power
Construction	Oil and Gas	Tourism and Hospitality
Defence manufacturing	Pharmaceuticals	Wellness
Electrical Machinery	Ports
Electronic Systems	Railways

Benefits and disadvantages of Make in India

India is a country rich in natural resources. Labour is aplenty and skilled labour is easily available given the high rates of unemployment among the educated class of the country. With Asia developing as the outsourcing hub of the world, India is soon becoming the preferred manufacturing destination of most investors across the globe. Mae in India is the Indian government's effort to harness this demand and boost the Indian economy.

India ranks low on the "ease of doing business index". Labour laws in the country are still not conducive to the Make in India campaign. This is one of the universally noted disadvantages of manufacturing and investing in India.

Why Companies were not manufacturing in India

Make in India campaign is at loggerheads with the Make in China ideal that has gained momentum over the past decade. China is a major rival to India when it comes to the outsourcing, manufacturing, and services business. India's ailing infrastructure scenario and defunct logistics facilities make it difficult for the country to achieve an elite status as a manufacturing hub. The bureaucratic approach of former governments, lack of robust transport networks, and widespread corruption makes it difficult for manufacturers to achieve timely and adequate production. The Modi government has vowed to remove these hurdles and make the nation an ideal destination for investors to set up industries.

The Make in India Website

Apart from the launch of a colourful brochure, which should find its way into the hands of anyone intending to invest into India, the government of India also launched a website to supplement the campaign. The Make In India website highlights each of the 25 target sectors with statistics, reasons to invest, growth drivers, all policies relevant to investors and the individual sectors, government support, and opportunities for investors apart from showcasing the live projects that have been undertaken and FAQs. The website also links to the campaigns Social Media feeds on Twitter, Facebook, Google Plus, and YouTube.

Criticism and concerns

The NDA government's Make In India campaign has till early October attracted INR 2000 crore worth investment proposals. The campaign has, despite this,found its fair share of critics. The topmost of these criticisms is leveled against the incumbent government. It has been felt that the government does not walk its talk - labour reforms and policy reforms which are fundamental for the success of the Make In India campaign have not yet been implemented. A number of layoffs in companies such as Nokia India cast long shadows over the campaign. A number of technology based companies have not been enthused by the campaign launch and have professed to continue getting their components manufactured by China.

Campaign Name	Make In India
Launch Date	09/25/14
Launched By	PM Mr. Narendra Modi
Number of Sectors	25
Investment Proposals Received	INR 2000 crore (till 9-Oct-2014)

Make in India

Make in India campaign

Make in India is the BJP-led NDA government's flagship campaign intended to boost the domestic manufacturing industry and attract foreign investors to invest into the Indian economy. The Indian Prime Minister, Mr. Narendra Modi first mentioned the keyphrase in his maiden Independence Day address from the ramparts of the Red Fort and over a month later launched the campaign in September 2014 with an intention of reviving manufacturing businesses and emphasizing key sectors in India amidst growing concerns that most entrepreneurs are moving out of the country due to its low rank in ease of doing business ratings.

The Make in India Vision

Manufacturing currently contributes just over 15% to the national GDP. The aim of this campaign is to grow this to a 25% contribution as seen with other developing nations of Asia. In the process, the government expects to generate jobs, attract much foreign direct investment, and transform India into a manufacturing hub preferred around the globe. 

The logo for the Make In India campaign is a an elegant lion, inspired by the Ashoka Chakra and designed to represent India's success in all spheres.The campaign was dedicated by the Prime Minister to the eminent patriot, philosopher and political personality, Pandit Deen Dayal Upadhyaya who had been born on the same date in 1916.

Why PM wants to Make in India

The Prime Minister called for all those associated with the campaign, especially the entrepreneurs and the corporates, to step and discharge their duties as Indian nationals by First Developing India and for investors to endow the country with foreign direct investments. The Prime Minister also promised that his administration would aid the investors by making India a pleasant experience and that his government considered overall development of the nation an article of faith rather than a political agenda. He also laid a robust foundation for his vision of a technology-savvy Digital India as complementary to Make In India. He stressed on the employment generation and poverty alleviation that would inevitably accompany the success of this campaign

Launch Ceremony

Prime Minister Mr. Narendra Modi launched the Make In India campaign on September 25, 2014. The date of the launch was chosen to be of maximum advantage. Coming right after the successful insertion of Mangalyaan - a wholly indigenously built low-cost probe into the Martian orbit - the event highlighted India's success in manufacturing, science and technology, and all this at inexpensive costs. It also came just a day ahead of the Prime Minister's maiden US visit. Calculated to enhance India's attractiveness as an investment destination, the launch ceremony was held at the Vigyan Bhavan in New Delhi. Thehall thronged with attendees, a number of whom did not even find seats. Leading entrepreneurs and the CEOs of about 3000 companies from across 30 countries were invited to attend the launch.

Law Minister Mr. Ravishankar Prasad and Commerce Minister Ms. Nirmala Sitharaman were part of the occasion. Apart from them, a number of corporate head honchos with deep roots in the country also spoke at the occasion. These include - Mr. Cyrus Mistry (Chairman, Tata Sons), Mr. Kenichi Ayukawa (MD and CEO, Maruti Suzuki India), Mr. Mukesh Ambani (Chairman & Managing Director, Reliance Industries), Mr. Azim Premji (Chairman, Wipro Limited), Mr. KM Birla Chairman, Aditya Birla Group), Ms. Chanda Kochchar (MD & CEO, ICICI Bank), Mr. Phil Shaw (CEO, Lockheed Martin), and Mr. YC Deveshwar (Chairman, ITC).